At present, the Chinese home appliance market has entered a mature period, and the air conditioning market has entered a stock competition, with new categories becoming opportunities for scale growth. In the domestic air conditioning market, the application of air conditioning in bedroom and living room scenarios has become quite mature, while the kitchen is a scenario with less attention and high difficulty in using air conditioning products.
At present, the Chinese home appliance market has entered a mature period, and the air conditioning market has entered a stock competition, with new categories becoming opportunities for scale growth. In the domestic air conditioning market, the application of air conditioning in bedroom and living room scenarios has become quite mature, while the kitchen is a scenario with less attention and high difficulty in using air conditioning products. In the past year, the development of air conditioning products and the influx of brands in the kitchen scene have presented a lively scene.
Kitchen air conditioning is actually not a new thing, but in the past, it was limited by market conditions and consumer concepts, and did not have much response on the user end.
Market research data shows that there are 370 million households in China, but the popularity rate of air conditioning in kitchens is less than 1%. The coverage of air conditioning products in domestic kitchen scenarios is very small, and the low popularity rate also means huge growth space. With the improvement of quality of life, people have higher requirements for the scenario based experience of kitchen and cooking, which has also accelerated the innovation and evolution of kitchen air conditioning. At the same time, enterprises are also exploring new growth points with user needs as the core. The advancement of technology and the arrival of the scene based era have opened up new development space for kitchen refrigeration.