Sweating profusely while cooking in the kitchen during summer has been a long-standing pain point for users and a difficult problem to solve in the home appliance industry.
New market opportunities are always hidden within consumer pain points.
Sweating profusely while cooking in the kitchen during summer has been a long-standing pain point for users and a difficult problem to solve in the home appliance industry. Statistics show that from 2021 to 2022, the index of searching for "kitchen air conditioner" on the Tiktok platform increased by 4442% year on year. This is an excessive level of growth and also indirectly demonstrates that people's demand for kitchen air conditioning has reached an urgent level, which is a rigid demand that cannot be ignored anymore.
It is precisely in the context of big data and strong demand that major brands have entered the field of kitchen air conditioning by exploring new growth points through segmented tracks. The field of kitchen air conditioning is about to usher in a new specialized brand - Cold Master.